Classic Elegance or Trendy Glam

Boden Bestseller Dresses

PLT Bestseller Dresses

Chic or Trendy? A Dress-Off Between Boden and PrettyLittleThing

Style

Eden Broderie Jersey Dress

Timeless, elegant designs with classic details—refined, versatile dresses blending tradition and modernity.

Bold, trendy, and youthful— edgy dresses feature eye-catching details, perfect for stylish night-outs.

Style

01

Hot Pink Slinky Ruffle Trim Midaxi Dress

Quality

Clara Cotton Shirt Dress

Crafted from premium cotton, wool, and sustainable viscose—tailored to last with timeless style and quality.

Made from polyester and elastane, these trendy fast fashion pieces offer short-term style with varying durability.

Quality

02

Taupe Sculpted Low Back Maxi Dress

Amara Embroidered Jersey Dress

Versatile dresses perfect for work, family events, and outings—seamlessly transitioning from day to evening.

Bold, statement-making dresses ideal for night-outs, parties, and festivals—designed for standout evening style.

Occasion

03

Woven Ruched Strappy Bodycon Dress

Wren Double Cloth Midi Dress

Sizing & Fit

04

Abstract Printed Slinky Halterneck Cut Out Maxi Dress

Alexa Linen Maxi Shirt Dress

Designed for women 25+ seeking polished, professional, and sophisticated styles with a mature, elegant touch.

True-to-size, structured fits with comfort—flattering, versatile cuts in a wide range including petite and tall.

Targeting Gen Z and millennials, offering affordable, trendy fashion with bold looks for social events and parties.

Stretchy bodycon fits that hug the figure for a flattering look—sizing may vary, so check fit details carefully

Target Audience

05

Black Cuff Detail Side Split Midi Dress