| Aspect |
Walmart |
Costco |
| Overall Pricing |
Prices listed in cents/ounce. |
Prices listed in cents/ounce. Requires a $60 annual membership. |
| Generic Brand |
Great Value brand. Known for affordability. |
Kirkland Signature brand. Known for quality and unique offerings. |
| Product Availability |
Wide variety of products available year-round. |
Selective product offerings, rotated seasonally. |
| Standard vs Bulk Quantities |
Offers standard sizes, with some family-sized options. |
Primarily offers products in bulk quantities. |
| Store Locations |
Numerous locations, including smaller "Neighborhood Markets." |
Fewer locations, mainly in highly populated areas. |
| Membership Fees |
No fee required to shop. Optional Walmart+ membership costs $98/year or $12.95/month. |
Requires membership. Gold Star membership is $60/year, and Executive membership is $120/year. |
| Delivery |
Delivery fee up to $9.95 for non-members. Walmart+ members get free delivery over $35. |
Partners with Instacart for delivery. Fees and markups may apply. |